HOW HIRE FREQUENCIES BECAME LONDON’S ‘GO TO’ AUDIOVISUAL PROVIDER
The paid search success that catapulted them forward
Based in London, Hire Frequencies are a specialist provider of audiovisual equipment. The company provides audio, visual, lighting and staging equipment for events including weddings, fashion shows, corporate events, conferences and festivals. They also own a recording studio to complement their existing services.
Having invested in top-end audiovisual equipment, Hire Frequencies required an uplift in sales in order to justify their costs.
Their existing PPC campaigns were delivering results but were lacking scalability. Their campaigns required a more holistic approach, targeting users through every stage of the buying journey, and Click Convert developed a custom strategy to address this. An account restructure was needed to more appropriately focus the campaigns’ keywords, geo-targeting and search terms. While we introduced the refreshed structure, it was essential to maintain the existing lead generation and costs.
We identified opportunities to increase Hire Frequencies marketing scope and begin targeting larger events including festivals, product launches and conferences.
Click Convert then developed a three-stage marketing approach. The first stage focussed on awareness and targeted users who gathering information to make a future purchase. The next stage targeted users who were prepared to make an imminent purchase, and the final stage concentrated on remarketing to those who had previously visited the website.
Due to the nature of Hire Frequencies’ services, campaigns were segmented into geographic targets and on-page optimization was carried out. This ensured users were delivered to highly relevant landing pages. To ensure that traffic remained high quality, the account was reviewed regularly, and a negative keyword strategy was introduced to continually filter traffic.
Hire Frequencies are now one of London’s ‘go to’ audiovisual specialists and have worked with companies including Google, Skype, Zoopla and UEFA. Following the sales growth they achieved with Click Convert, they were able to move to new premises and increase their staff base.
Increase in conversions
Increase in conversion rate
Decrease in conversion costs
“We’re working flat out with new businesses and we’re getting inquiries from major companies such as Twitter, Google, Skype, Zoopla and the Hilton Group thanks to Dan’s work.”