I demonstrate a great technique using google ads campaign reports to identify underperforming products and boost your ROAS, or allocate more resources to promote better-performing products.
Many performance max and shopping campaigns feature products that attract many clicks but have a low ROAS, dragging down overall performance. By isolating these low performers and managing them separately, you can either achieve a higher ROAS or reallocate the budget to promote your bestsellers, ultimately driving higher revenue.
Watch On Youtube Now How To Filter Out Poor Performance Max Products
