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The whistle has been blown and its half time in the Google Game On Competition.

Google has sent over another goodie pack of promotional codes to help advertisers get online. The first of our batches arrived today.

Let’s face there are some great opportunities out there too. Shoppers will soon be getting ready for Back to School, Halloween and Christmas. In truth Christmas was sidelined by Black Friday so make sure your fully ready for a week of Black Friday / Cyber Monday Madness.

To boost your campaigns Google has rounded up a range of season insights that I’ll cover fully next week, but here’s some lights.

July – 700% increase in ‘back to school’ searches
4 out of the top 10 trending videos on You-tube were ads!
465 million- that’s how much it is estimated in 2015 that we spent on Halloween.
16% rise in horror genre costume searches
‘Zombie’, ‘Witch’ and ‘Ghost’ see 500% rise in searches.

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    John Langley

    John Langley

    Author

    I am the founder of Click Convert, an Award Winning agency, here to deliver great marketing for Small and Medium Businesses. We’ve created over $1.1 billion in sales for clients. We’re one of the top digital marketing companies in America and the UK for small and medium businesses digital marketing. We’re a Google Premier Partner, a Google Top 50 agency and our work was recommended by Google’s CEO in 2020. Outside of family and Click Convert, Cars, Adventure and Pizza are my passion. Our vision is to Inform, Empower and Deliver to help both clients and readers.

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