Hurrah, Google just has released version a new version of the Google AdWords editor, its version 10.5.
Perhaps you’re wondering why we seem so excited about the Google AdWords Editor. There has been a massive whole in the Google AdWords world concerning the shopping campaigns. Simply put the new shopping campaigns could not be edited. Considering that shopping is now the main revenue stream for AdWords and shopping focuses on large listings of products not being able to bulk edit was a big problem.
Now thanks to editor 10.5 we can edit product groups, upload and check changes, make bulk edits.
The unpleasant truth about Google Shopping is that we have moved into the data marketing era. Data marketing requires approaches and strategies to succeed that most businesses and agencies have never considered. You really have to think out of the box. We’ve developed several in house tools to get around many of the restrictions in shopping campaigns and more importantly leverage new possibilities in shopping.
The new AdWords editor still has some major faults and they concern the creation of campaigns and ad groups. You cannot create campaigns and ad groups. To be honest this is a pretty big flaw.
This lack of creation ability still leaves businesses and agencies exposed to larger competitors. For example our experience at our California office has shown that the shopping ads have had a devastating effect on small business lists as larger businesses have been able to push out smaller competitors. One key element in larger advertisers has been their ability to optimize feeds often using the Google AdWords API.
If your unable to bulk create campaigns and ad groups without in-depth technical programming knowledge, you’re going to get left behind.
Fortunately we’ve made great strides in building the systems to overcome these issues for our clients.
But back to the AdWords editor, there is now more support for Google Display Network. Interest category, in-market audiences, has now been added to the “Assign Audience” drop-down. The “Targeting Optimization” drop-down now includes options for “Aggressive” targeting, “Conservative” targeting and “Disabled.” These should be used with caution.
Please bear in mind that all existing Product Listing Ads campaigns are automatically upgraded to shopping campaigns at the end of August. So there is still time to act and implement a Shopping strategy before the Christmas shopping season begins.
If you want to find out more or are finding that Shopping is becoming too complicated give us a call and speak with one of our Shopping Experts now.